The Nalla Keerai initiative was formed by a local farmer R. Jagannathan, who, inspired by various organic farmers in the State, including the iconic G. Nammalvar, set out to create a model farm to cultivate greens (keerai) in a plot of land measuring 50 cents (half an acre).
First Media coverage - The Hindu
The first media coverage about the Nallakeerai was by The Hindu News Paper in the year 2012.
Nallasandhai Producer Company Formed
Nallasandhai Producer Company Formed by a team of multifaceted energetic youngsters, willing to produce “Chemical Free Products” partnering with local farmers.
Farm to Consumer (P) Ltd
“Farm to Consumer Private Limited” was established in the year 2014, for facilitating organic farmer and trading organic food products. .
“Tamilzhan” Award Received
Mr. R. jaganathan, Founder member of Nalla Sandai, was honored by the Television Channel Puthiyathalaimurai, as "Sadhanai Tamilan" in the category "Tozhil Thurai" for his activities in producing and promoting Traditional Organic Food products.
200+ SKU Products added
Farm to Consumer Private Limited added 200+ SKU(Stock Keeping Unit) Products added into our basket. .
"Annual Subscription” introduced
“Nallakeerai Annual Subscription” model was introduced by F2C for the first time in India for Keerai varieties.
HUB and SPOKE model introduced
Farm to Consumer Private Limited introduced the “Nallakeerai” HUB and SPOKE model to serve its growing customers more effectively.